BE SIMPLY SMART WITH YOUR GRAPHIC DESIGN REQUIREMENTS

Surprisingly, the importance of good graphic design is something that many businesses overlook. Good design is a worthwhile investment and can be more of an undertaking than people think. A common misconception about design is it is just a matter of moving that here, then crop that picture there and that’s it….well to put it simply… IT ISNT!

Businesses need to be simply smart with their graphic design needs.

Experience in graphic design is paramount and a good graphic designer will know what’s required from a customer’s brief and how files should be supplied to a printer or web developer. They’ll have a keen eye for detail and alignment, graphic designers are not proof readers so please do not expect them to check that any text supplied reads or is spelt correctly.

Below are some elements relating to graphic design which are expanded upon

Brand Refresh

Brand Refresh is simply what it says…. if a company already has a brand and it looking tired or worn and perhaps making your company appear as though its trapped in the 80’s then a refresh is what you’ll need. A refresh will stay true and faithful to its origins but just bring the whole look and fell into modern times.

Brochure Design

Brochure Design is used to develop corporate literature. Brochures can be reproduced in print or even sent electronically as digital files, both of which provide an effective marketing tool which can promote your businesses services and products with impact.

Events Graphics

Events Graphics can be a specialised field as graphic designers need to have a good understanding and awareness of how very big images will look and fit in within an event or exhibition. Also varying methods will be use to produce the final article such as litho, digital, or large format printing.

Flash Animation

Flash Animation is the display of images which are constructed so as to appear like a mini type movie or provide special effects within websites. Sometimes also referred to as Flash Banners which is basically the same but use more specifically in standardise banners sizes for use with websites to act as advertisements and linking back to a website.

Flyer/Mailer Design

Flyer/Mailer Design refers to the design of normal everyday type of promotional mailers, it is still important to retain a company’s style whilst placing emphasis on the purpose of the items contained within which would be to promote a product, service, or special offer

Illustrations

Illustrations are outline drawings, cartoons, or characterisations which are digitally created to assist in the easy recognition of a company’s promotional and advertisement undertakings.

Logo Design

Logo Design is a graphic emblem or mark which if done correctly will make a business easily and readily recognisable. It is extremely important to have a good logo and look to build on it over time, before hand think about what it is you’re after what colours and shapes you prefer. Designers who undertake logo design will create a minimum of 3 logo designs from which the customer would choose their preferred choice to be used or worked on further.

Stationery Design

Stationery Design involves the correct layout and presentation of a company’s identity and details which the company utilises to formulate dealings with clients via the use of letterheads, invoices, business cards, compliment slips.

Web Design

Web Design initially relates to the design and presentation of a website, but can also incorporate banners, and digital brochures. It is best to use a good experienced web designer to undertake web design separately as consistency of presentation is important. As mentioned earlier web developers are not designers and many will sub-contract the graphic element out to a web designer.

It may be surprising to know that many printers do not know anything about graphic design, and in turn many web developers do not know the first thing about design as their forte is coding.

Good, consistent design is a must and is paramount to businesses of all sizes, from a one-man-band to a large corporation.

So to be simply smart with your graphic design needs just fill in the form above and a Squashed Bills for Business representative will be in touch to discuss your print and/or web design requirements further.

• Dr Squash Graphic Design Quotes :

              good design helps instill customer confidence – poor design helps instill customer avoidance 

              a company’s identity starts with brand creation – transporting their perception into the marketplace